Business Development/Marketing Specialist #5 - After School Programs

Business Development/Marketing Specialist

Department: Marketing & Sales

Job Summary: We are seeking a dynamic and results-driven Business Development/Marketing Specialist to join our team. This role will be crucial in expanding our brand presence, driving customer acquisition, and supporting overall business growth. The ideal candidate will have a strong background in marketing and business development, with a passion for education and a knack for strategic thinking.

About Us: MySmartkids is a startup dedicated to providing high-quality educational courses for kids. We offer innovative and research-based curricula in subjects like English, Math, Coding, and Social Development. Our mission is to deliver exceptional learning experiences that inspire and empower children worldwide.

Job Description

Key Responsibilities :

Market Research and Analysis:
- Conduct market research to identify potential markets, customer needs, and competitive landscape.
- Analyze data to inform marketing strategies and business development initiatives.
Brand Development:
- Develop and execute branding strategies to enhance [Company Name]’s market presence.
- Work with the CMO to create and maintain a consistent brand image across all marketing channels.
Customer Acquisition and Retention:
- Develop and implement customer acquisition strategies, including digital marketing, content marketing, and partnership campaigns.
- Create and manage customer retention programs to build loyalty and increase lifetime value.
Sales and Business Development:
- Identify and pursue new business opportunities, including partnerships, collaborations, and franchise opportunities.
- Develop sales strategies and support the sales team in achieving enrollment targets.
Digital Marketing and Social Media Management:
- Plan and execute digital marketing campaigns, including SEO, PPC, social media, email marketing, and more.
- Manage social media accounts, creating engaging content and fostering community interaction.
Performance Analysis and Reporting:
- Track and analyze marketing and sales performance metrics, providing regular reports to the CMO and executive team.
- Use insights to optimize strategies and drive continuous improvement.

Job Qualification :

Education:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Advanced degrees or certifications in digital marketing or business development are a plus.
Experience:
- Proven experience in marketing, business development, or a related field.
- Experience in the education sector or with startups is highly desirable.
- Demonstrated success in developing and executing marketing strategies and campaigns.
Skills:
- Strong understanding of digital marketing channels and techniques.
- Excellent communication and interpersonal skills.
- Analytical and data-driven mindset with strong problem-solving abilities.
- Ability to work independently and as part of a team in a fast-paced environment.

Attributes :

Creative thinker with a passion for innovation.
Strong organizational and project management skills.
Results-oriented with a focus on achieving business goals.
Enthusiastic about education and making a positive impact on children’s learning.

Benefits :

Competitive salary and benefits package.
Opportunities for professional development and career growth.
Collaborative and supportive work environment.
Opportunity to make a significant impact on children’s education worldwide.

Application Process: Interested candidates are invited to submit their resume career@mysmartkids.net. Please include “Business Development/Marketing Specialist” in the subject line of your email.

MySmartKids is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.